π‘ The Big Idea
Connection > Content
One of the biggest lessons I've learned in launching the HeyCreator community is this:
Content is abundant, but connection is scarce.
Even when you can connect with anyone on social media, there's a difference when you're in a place where everyone is driving towards the same goal.
It's a special feeling to be a part of a group where you can cheer each other on and have a shared understand of the ups and downs of the journey. I'm not teaching anything groundbreaking in our weekly calls. The content could be found in lots of other places, like how to set up an email newsletter and sell a course.
Do I teach it well? Do I make complicated stuff easier to understand? Yes, I do that. But it's not that much better than many other experts I know. What's special are the people, and the fact we're all connected on the journey now. That's the special sauce.
My friend, Tim Grahl, told me his community of writers has a "no bleachers" mentality. It means that everyone contributes and everyone is out in the arena doing the thing β for people in HeyCreator that means making videos, recording podcasts, writing essays, shipping products β including myself! I'm in the process of launching a mastermind and building a new version of my $1K Course Blueprint. I'm not immune to the same issues that may plague you!
It's the connection to other people in the community (and at our company) that helps pull me through. I could learn through content on YouTube or any other number of places, but the ability to connect with others keeps me motivated.