The #1 mistake I made as a new creator [WRAP 131]

Matt Ragland

Thursday, July 25, 2024

WRAP #131: Early Creator Mistakes

Hey Reader, thanks for all the kind words and emails that came through after my fight announcement last weekend! I won my first match but lost in the finals. I made a couple mistakes and ultimately couldn't overcome them. But I'm really proud of how I competed and won a match at the blue belt level.

Today’s WRAP is a bit more creator focused. I’ve been talking a lot about courses and products in the HeyCreator membership community and wanted to share what I realized about this important part of the creator journey.

Last note: this email is an hour late because I've been battling my email editor to upload images. I can't get one uploaded - in fact half the internet feels like it's down for me. I had a few ready, but you'll just have to use your imagination.

Let's begin!

In this issue:

💡 The Big Idea

The #1 mistake I made as a new creator

✍️ Creator Corner

My workshop model for testing new ideas

👀 Video to Watch

More new creator mistakes (and how to avoid them)

💡 The Big Idea

The #1 mistake I made as a new creator

One of the biggest mistakes I see creators make early in their career is waiting to develop and sell a product.

It's important for new creators to overcome this hesitancy and start selling products as soon as possible. Selling a product not only generates revenue, but it also validates your business idea and establishes your credibility in the market.

Here’s the thing — you don’t need a big audience or a super in-depth course to create something worth selling that will bring value to people. You also don’t need expensive equipment or a great looking studio to film in.

The math is simple. You need 10 customers to pay $100 for your course (or live workshop). I promise that you can find 10 people in the next 4 weeks that need help with a problem that you can solve.

I get there are a lot of misconceptions about courses, but in my opinion they’re the best balance of prep and profit for all types of creators. In the training I’ll show you a workshop launch method you can use to quickly validate an idea and decide if it’s worth pursuing all the way to full course.

✍️ Creator Corner

My Workshop Model for Testing Product Ideas

So here’s the thing: I have a new teaching I put together that helps you build and launch your first (or next) course.

I made this for you because I kept seeing a lot of common misconceptions about courses from HeyCreator members and subscribers to this newsletter. Things like:

  • Courses take a lot of time to create
  • Courses take a lot of equipment, i.e. nice video and audio
  • Courses have to be a lot of lessons and cover a lot of content
  • I’m a coach/consultant/freelancer/agency and don’t need courses

So I want to show you that none of that is true and a course is actually a lot easier than you think.

Come hang out with me and Darrell April 24th (that’s this Wednesday) at 3:00pm ET, 2:00pm CT, 12:00pm PT, 7:00pm UTC and I’ll give you all the info you need to build and launch your first (or next) course.

Register for the training

Courses are a key piece of the creator business because it allows you to teach your best stuff to an unlimited number of people at their own pace*. Having a course shows people “I know what I’m talking about and I can help you.” It also gives you a helpful price anchor for other offers, like coaching. I’m excited to share these ideas with you, they’re steps that can become the foundation of your creative business!

Sign up for the training here

👀 A Video to Watch

Avoidable Creator Mistakes

I made a video about this launch problem and why I think it’s a totally avoidable mistake for creators. Even if you’re not a “creator” - this is a process that can be replicated for a niche offer based on your expertise.

Imagine if you had a specific solution to someone’s pain point, that could be sold at will? I gotta say, it’s pretty awesome 👏

The WRAP is sponsored by

Mighty Networks: Your Ultimate Community Partner

I just started inviting new members into the Father Fire community and we're having a great time in Mighty Networks. It has all the features you would expect from a community platform, like spaces for posts, chats, and the ability to go live. But my favorite little feature are the AI-driven polls and questions.

By telling Mighty what our community is about, it generates daily questions that help keep us connected without relying on me to come up with something clever. It's a game-changer!

If you're a person building community with others over a common vision or goal (like being a great dad) — then check out Mighty Networks and see what they can do to support your mission.

See you next week! 👋

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